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Title: VP, Global Digital & E-Commerce (Laura Mercier)

Company: Shiseido Company, Limited
Location: Joplin
Posted on: February 22, 2021

Job Description:

Title: Vice President, Global Digital & E-Commerce (Laura Mercier) Job Description The VP, Global Digital & E-Commerce will lead global digital commerce, CRM and innovation strategies for Laura Mercier. Responsible for leading the development, growth and optimization of total digital commerce (brand.com, retailer.com and pure player), CRM and loyalty. Lead the strategic implementation of the digital consumer experience working in partnership with global stakeholders. Primary Duties & Responsibilities

  • Responsible for the strategy and roll out of global digital roadmaps and campaigns with appropriate content packages for all markets and regions in full partnership with Creative and Global Marketing
  • Create global--bramd.com and e-retailer business plan and strategy roadmap
  • Provide brand, product launch and catalogue guidelines and strategic support to help grow sales and profit performance of local market brand.com and total digital commerce businesses
  • Responsible for creating and maintaining a new market launch package including business case template, resource guidelines, site assets and KPI's
  • Supports the US flagship e.com site with oversight of web design, UI/UX and associated e-commerce technologies, in full partnership with US Digital/E-Commerce team.
  • Oversee strategy, business case, budget, selection and development of new global innovations and roadmaps: app development, mobile first experiences, content hub, virtual try-on in coordination with Shiseido Tech HUB
  • Scout incremental opportunities via new channels (i.e. Pure Players, Social Commerce, Cross Border, E-Retail, etc.) and build business cases and ROI models in full partnership with International Business Development team.
  • Partner with global marketing to develop exclusive e-com programs, across product, service and other relevant categories.
  • Responsible for establishing CRM goals and strategies for local markets
  • Responsible for delivering global digital toolkits that include web and CRM activations for product launches and major global campaigns
  • Co-owns global digital experiences, assets and guidelines with Creative and Global Marketing Business Oversight
    • Improve P&L of current markets, put growth strategies in place based on trends/roadmaps, etc.
    • Establish consistent market reporting for CRM and digital commerce (sales and forecasting)
    • Establish investment levels for site, activations, CRM, innovation
    • Assess market readiness for digital commerce launch or expansion
    • Identify new business opportunities and build business cases
    • Manage global digital budget that supports innovations, pilots/test and market support for CRM/loyalty
      Working Relationships/Key Stakeholders
      • Global Brand President
      • SVP Global Marketing & Digital
      • Creative team
      • Shiseido Digital Center of Excellence
      • Global Marketing
      • Regional DSS's
      • VP International Business Devt and key global market leads for business and marketing
      • US Ecommerce Executive Director
        Qualifications & Competencies
        • 10+ year's digital marketing experience, expertise in digital trends and innovations
        • 8+ years of ecommerce experience, full P&L management
        • Innovative, has a disruptive mindset, constantly looks forward
        • Proven influencing and collaboration skills with the full 360 team.
        • Knows how to manage complexity. Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law
          Job Segment: Business Development, Retail Sales, VP, Executive, Web Design, Sales, Retail, Management, Creative

Keywords: Shiseido Company, Limited, Joplin , Title: VP, Global Digital & E-Commerce (Laura Mercier), Executive , Joplin, Missouri

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