Marketing and Sales Manager
Accomplishes marketing and sales human resource objectives by
recruiting, selecting, orienting, training, assigning, scheduling,
coaching, counseling, and disciplining employees; communicating job
expectations; planning, monitoring, appraising, and reviewing job
contributions; planning and reviewing compensation actions;
enforcing policies and procedures.
Achieves marketing and sales operational objectives by contributing
marketing and sales information and recommendations to strategic
plans and reviews; preparing and completing action plans;
implementing production, productivity, quality, and
customer-service standards; resolving problems; completing audits;
identifying trends; determining system improvements; implementing
Meets marketing and sales financial objectives by forecasting
requirements; preparing an annual budget; scheduling expenditures;
analyzing variances; initiating corrective actions.
Determines annual and gross-profit plans by forecasting and
developing annual sales quotas for regions; projecting expected
sales volume and profit for existing and new products; analyzing
trends and results; establishing pricing strategies; recommending
selling prices; monitoring costs, competition, supply, and
Accomplishes marketing and sales objectives by planning,
developing, implementing, and evaluating advertising,
merchandising, and trade promotion programs; developing field sales
Identifies marketing opportunities by identifying consumer
requirements; defining market, competitor's share, and competitor's
strengths and weaknesses; forecasting projected business;
establishing targeted market share.
Improves product marketability and profitability by researching,
identifying, and capitalizing on market opportunities; improving
product packaging; coordinating new product development.
Sustains rapport with key accounts by making periodic visits;
exploring specific needs; anticipating new opportunities.
Provides information by collecting, analyzing, and summarizing data
Protects organization's value by keeping information
Updates job knowledge by participating in educational
opportunities; reading professional publications; maintaining
personal networks; participating in professional organizations.
Accomplishes marketing and organization mission by completing
related results as needed.