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Content Marketing Strategist

Company: Little Bird Marketing
Location: Joplin
Posted on: January 16, 2022

Job Description:

Employee StandardsWorking at Little Bird Marketing is only for those who are willing to self-reflect and excited about personal growth throughout their career. All employees demonstrate their passion for making an impact both internally in the quality of co-worker relationships, and externally as we serve our clients honestly and accurately.Position SummaryThe Content Marketing Strategist carries the responsibilities of three essential functions. These functions are outlined below in categories of Content Management, Client Management and Project Management. On the whole, this person is responsible for initiating, delegating and executing project work objectives for clients and making revisions as appropriate to meet changing needs in order to reach client goals. As with all positions at Little Bird Marketing, employees are expected to manage their tasks with a mindfulness to the proper use of company resources. A Content Marketing Specialists typically is assigned as a lead to multiple clients over time, but can be called upon at any time to assist with any client.Essential Functions
Content Management

  • Brainstorms with a team as necessary for new campaigns.
  • Authors, sources or assigns content creation for freemiums, blogs, emails, and social media.
  • Schedules and publishes content or delegates this with measured inspection for review.
  • Assigns asset creation to appropriate team members.
  • Stays current with client assets both past and present as a content resource.
  • Periodically spot checks work for overall brand cohesion.
    Client Management
    • Sends client onboarding packet with self-introduction and schedules initial on-boarding marketing assessment meeting. Reviews and understands clients company and desired outcomes as outlined in initial on-boarding process.
    • Sets and manages clients expectations through onboarding and throughout life of contract.
    • Schedules necessary team members in appropriate ongoing client meetings.
    • Develops lasting relationships with client personnel that foster client ties.
    • Proactively identifies opportunities to increase client satisfaction and new business opportunities and shares these with management team for feedback.
    • Evaluates alternative business solutions to address emerging needs.
    • Works with admin staff to build a knowledge base of each clients business, organization and objectives.
    • Develops customized HubSpot platforms for clients by following current SOPs.
    • Successfully runs introductory overview of new client for all-team members.
      Project Management
      • Identifies resources needed and assigns responsibilities both within the team and to vendors as needed.
      • Sources creative brief for all new projects and documents project details via Trello.
      • Manages day-to-day operational aspects of projects.
      • Leads internal teams to accomplish client goals in a timely manner (graphic brainstorming, content direction, web updates, etc.).
      • Creates client Trello boards and amends them as necessary to scope of work.
      • Reviews clients Trello boards DAILY and addresses issues as appropriate, reporting progress accurately in required internal meetings.
      • Critically reviews deliverables prepared by team before passing to client.
      • Ensures project documents are complete, current, and stored appropriately.
      • Requests quotes as needed with input from internal team and specialists.

        Note - We will be taking resumes and interviewing throughout January. A decision will be made on February 1, 2022 with a start date of February 15, Jobble

Keywords: Little Bird Marketing, Joplin , Content Marketing Strategist, Advertising , Joplin, Missouri

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