Senior Living Sales and Marketing
Company: Silver Creek
Posted on: January 7, 2022
Multi-Site Sales Role in the Greater Joplin, MO/Pittsburg, KS
For over 30 years, Americare has extended care to senior
generations in America's heartland. We pride ourselves on being
resident focuses, encouraging employee to make smart, responsible
decisions that are in the best interest of individual
Why belong with our Americare team?:
Every employee company wide is a valued part of the organization,
dedicated to their commitment and passion of creating a person
centered home environment for each resident truly making a
difference in the lives they touch.
Each individual facility is a vibrant part of the communities they
serve. While our resident benefit from industry leading care, our
employees are offered competitive compensation, comprehensive
benefit packages, flexible scheduling, free meals and a place they
We offer comprehensive and competitive medical and dental benefits.
Our medical plans offer preventive care services, covered
prescription drug benefits, and large network of doctors and
hospitals to help you and your family improve or maintain your
Our culture supports team members wherever they are on their health
and well being journey. We offer tools and resources such as
Employee Assistance Program and Employee Relief Fund.
Paid Time Off:
The flexibility of Paid Time Off(PTO) lets you set your own
priorities. Use PTO for any number of your life events.
We encourage you to continue your professional development.
Americare will reimburse you for eligible tuition for approved
Area Eldercare Advisor:
The responsibility of the area eldercare advisor is to consistently
close new business in order to grow or maintain census in their
assigned facilities. This process begins with identifying the sales
needs of a facility by establishing the metrics necessary to reach
The facility's sales needs (unoccupied units) are assessed on a
monthly basis and reviewed weekly by the executive director and the
eldercare advisor. The eldercare advisor's time and effort will be
directed toward prospect management activities. These activities
include: executing first appointments with new leads, discovering
the prospect's needs, establishing next steps that are time and
date specific and make sense to the prospect, making
recommendations that make sense to the prospect and seeing the
prospect through to a scheduled admission date. This eldercare
advisor may maintain certain key referral relationships in given
communities through regular telephone, email and face to face
Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.
Activities/Related Reporting /Competency
In order to be successful and reach the objective of the position,
compliance with the following activities and reporting will be
- Analyze the sales needs of the facility
- Evaluate the number of leads necessary to generate the needed
number of admissions month to month to either achieve or maintain
- Understand the average selling cycle in a particular facility,
evaluate the time averages required to move generated leads through
the sales process (from initial inquiry, to first appointment, to
25%, 50%, 90% and closed)
- Reporting: Responsible for gathering necessary data in order
for the executive director and sales representative to determine
course of action.
- Compliance: Understands how to analyze the necessary selling
activities that need to take place at a particular facility in
order to achieve full occupancy and communicates a plan to execute
those activities to the executive director
- Prospect Management
- Perform or ensure performance of needed follow up on new and
existing prospects at a facility and continue moving prospects
through the sales process through one on one discovery in order to
secure the admission.
- Keeps accurate sales notes within Enquire Leads on each active
prospect complete with date/time specific next step.
- Ensure that each prospect is placed in the correct category of
the sales activity board by complying with definitions within each
category (continuance, new lead, FA, 25%, 50%, 90%, closed).
- Secures agreed upon next step/agenda with all leads in active
columns (25%, 50%, 90%)
- Directs the necessary effort to develop relationships with
prospects considered in continuance in order to secure a date and
time next step when it makes sense for the prospect to do so.
- Validate prospects to determine when to drop as invalid or non
- Reporting: Responsible for reporting what has started and what
has moved in the facility's sales effort each week on the sales
- Competency: Effectively moves valid prospects through the sales
process from initial inquiry or first appointment (if initial
inquiry is handled by Enquire Solutions), through 25% to closed,
50% to closed, 90% to closed. When a scheduled admission date is
decided the relationship is then handed off to the facility
administrator. Is compliant with definitions of each prospect
relative to where they occupy on the prospect board and has a
date/time specific next step with all active prospects.
- Retains Value of the Business
- Maintains the proper metrics within the sales activity board in
order to achieve the monthly sales goals of the facility.
- Understands the price of the service being sold and the impact
of negotiated pricing and semi private occupancy on the facility's
- Gains a detailed understanding of competition's services in an
- Identifies and recommends services to be dropped or developed
related to market needs.
- Reporting: Responsible for updating the facility's sales
activity board with respect to leads. Participates in weekly sales
board call with facility administrator and operations director and
reports on progress on what has started and moved with that
facility's lead base.
- Competency: Add value to the facility by performing the
necessary sales activities to achieve full occupancy with the right
payer/occupancy mix.Other Activities:
Other activities should occupy no more than 20% of the sales
representative's time. These additional activities include:
- Travel to/from referral source and prospect meetings
- Relationship building with facility management/staff
- Staff education in the area of inquiry handling
- Required corporate training/meetingsWork Environment:
This job operates in a professional office or home office
environment depending on location. This role routinely uses
standard office equipment such as computers, phones, photocopiers,
filing cabinets and fax machines. Operate a car for required
The physical demands described here are representative of those
that must be met by an employee to successfully perform the
essential functions of this job.
While performing the duties of this job, the employee is regularly
required to talk or hear. The employee frequently is required to
stand; walk; use hands to finger, handle or feel; and reach with
hands and arms.
As well as meet all physical requirements of the position as
identified by the facility policies and procedures related to
functional job analysis. These are available at each specific
Position Type/Expected Hours of Work:
This is a full time position. Hours can vary, but at least 40 hours
a week is required
Up to 75% travel can be expected depending on your sales
The Successful Candidate Will
- Minimal 18 years of age, high school education
- Experience in skilled care or residential services for the
- A background in sales and marketing is preferred
- Preferred background in senior living sales of at least 1
Americare is proud to be an equal opportunity employer. Americare
does not discriminate in employment opportunities, decisions or
practices on the basis of race, color, religion, sex, genetics,
national origin, age, mental or physical handicap or disability,
citizenship or any other characteristic protected by law (may also
be called "protected class"). In order to provide equal employment
and advancement opportunities to all individuals, employment
decisions at Americare will be based upon merit, qualifications and
abilities. Americare will also make reasonable accommodations for
qualified individuals with known disabilities, unless doing so
would result in an undue hardship to Americare. This policy governs
all aspects of employment, including hiring, job assignment,
training, promotion, compensation, discipline, termination, and
access to benefits and training.
Please note this job description is not designed to cover or
contain a comprehensive listing of activities, duties or
responsibilities that are required of the employee for this job.
Duties, responsibilities and activities may change at any time with
or without notice.
Americare Senior Living is an EOE (Equal Opportunity Employer) and
drug free workplace.:
We offer employees access to wages on demand
Are you looking to have fun while making a difference in someone's
Who We Are:
At Americare we make a difference in the everyday lives of others
and we are proud of the work we do. We have created communities
that embrace our team members like family. We have a culture of
recognition, empowerment and a side of fun. Our senior living
communities are places where excellence thrives and that we call
Americare has earned certification as a Great Place to Work
Certified Company and is on the 2021 Best Workplaces in Aging
Services, Great Place to Work(r) list. We ranked #15 nationally in
the large senior living and care employers. We provide competitive
compensation with annual performance wage rate increases.
A few reasons to come work with us:
- Recognition and Appreciation from Supervisors
- Family Atmosphere
- Paid Time Off at 90 Days of Employment
- Access to wages daily
- Free meals while working
- Bonus opportunities and Annual wage increases
- Tuition Assistance
- Great Teamwork
- Purposeful work by enriching the lives of the elderly
- Health, Dental, vision, Disability and Life Insurances
- 401(k) plan with company contributionsInterested in joining the
Browse our current job openings in your area.
Americare Senior Living named as one of the 2021 Best Workplaces in
Keywords: Silver Creek, Joplin , Senior Living Sales and Marketing, Advertising , Joplin, Missouri
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